"A concentrated chocolate shot for immediate satisfaction"

Once again reality trumps the most twisted mind. I took this picture in New York at a place called 'MAX BRENNER-CHOCOLATE BY THE BALD MAN'. Whatever that means. The motto of this business is "creating a new chocolate culture in the world". I guess so!

I know we're an instant gratification society but really, how much trouble is it to unwrap a chocolate bar? It could take three or four seconds, during which time you could be overwhelmed by your craving and collapse. Of course, that would be the perfect opportunity for your companion to whip a chocolate syringe out of his briefcase and give you a squirt, thereby reviving you, and avoiding awkward moments with EMTs and ambulance crews.

Along those lines, I'm wondering if there is a trend toward the medicalization of pleasure in our culture. To take chocolate, perhaps one of the most sensual foods known to man, and put it in a syringe seems, well, weird. We all know the various uses of syringes and where they are applied, and unless you have a medical appliance fetish, they are not sensual.

Also, note the incredible growth of vodka, which is really just medical grade ethanol, and has very little discernable flavor. My survey of Beverage journals, even ones devoted to wine, indicates that about ninety percent of the ads are for 'super premium vodka' meant to be drunk neat. Instead of the Reidel shot glass maybe we'll start using a syringe - for immediate satisfaction. Can the IV be far behind?

Perhaps this is part of the movement from illegal drugs which were more or less fun and pleasurable to prescribed drugs which may give some relief but definitely aren't fun. Isn't it interesting that as soon as prescription drugs develop some fun potential, they become illegal drugs too?



We used to eat things that tasted good because they tasted good and felt good. Now it seems that we eat things because they are good for us. So chocolate which is 'loaded with antioxidants' becomes a medicine rather than a decadent treat.

This is an alarming development for the human race. I'm really going to worry when they start telling us that Marshmallow Fluff is 'loaded with antioxidants'. Although, it would work really well in a syringe.